Papa Murphy’s Guest Experience Fuels Strong Nationwide Growth

Strong brand awareness, superior franchise owner support, and amazing consumer loyalty

People love fresh, hot pizza. They also love convenience and a great customer experience. They get all that and more from every Papa Murphy’s pizza franchise, thanks to a brand that pioneered the “take and bake” model.

With Papa Murphy’s, consumers don’t have to choose between ordering from a pizza delivery franchise and being able to interact with a fun, friendly staff to customize their pie. At Papa Murphy’s, they have the best of both worlds — and that business model is why this brand is taking off around the country, says Tracey Ayres, Vice President of Brand Marketing & Innovation.

Innovation decisions fueled by consumers, delivered by a proven franchise system

“Papa Murphy’s works because everything we do is grounded in what the consumer wants, and the ability of a franchise to deliver in a way that makes sense for that business owner,” Ayres says. “It’s why we are a completely different business model in the pizza franchise sector, and it’s why franchise revenues are growing alongside our overall presence in communities of all sizes.”

That means rolling out new food items only if they can be properly prepared, stored, and served in the current store footprint, for instance. It also means paying attention to consumer trends, such as a move toward healthier dining, and responding with new ingredients and offerings to connect with those buyers and grow brand loyalty.

New menu items boost engagement and business

It’s also why Papa Murphy’s recently debuted a series of new menu items that incorporate consumer demands. Just this year alone, Papa Murphy’s has introduced dairy-free cheese and dipping sauces, and prior to that, Keto-friendly crustless pizza and gluten-free crust in its stores.

“We know consumer interest in prepared meals is growing, and we play very well in that space,” Ayres says. “They also demand that these prepared items fit into dietary trends they are following, and offer unique, fun new tastes as well. Our new menu items meet those needs, and help every franchise owner capture more business and build loyalty.”

Papa Murphy’s take and bake pizza franchises is a low-cost investment opportunity, offering high growth potential. Join this dynamic brand as we expand our footprint across the United States. Initial investment costs range from $308,469 – $557,879, depending on numerous factors, including geographic areas, condition of the premises, and construction costs.

We have grown to more than 1,200 locations thanks to a business model built for entrepreneurs who are passionate about quality, service, integrity, and most of all — pizza.

Learn more about customer experience with Papa Murphy’s today!

For more in-depth details about the Papa Murphy’s franchise opportunity, please visit our research pages here. Ready to start a conversation? Fill out our form here, and one of our franchise team members will be in touch with a complimentary copy of our Franchise Information Report. We can’t wait to hear from you!