How Big is the Take-and-Bake Pizza Industry?

Own a pizza franchise that stands out in the thriving takeout segment

Americans love pizza, and their passion for it won’t burn out anytime soon. According to a survey conducted by The Harris Poll, pizza is the food that Americans would choose to eat for the rest of their lives. It should come as no surprise then that the U.S. pizza market has grown into a $46 billion industry and PMQ Pizza Magazine reports that it’s estimated to grow 10% in the next five years.

When it comes time for dinner, all the other food groups don’t stand a chance. Statista reports that pizza is the No. 1 choice for dinner, and consumers spend $33 billion in QSR pizza restaurants annually. Did you know that the largest share of spending comes from takeout? Statista reports Americans are spending $15 billion each year on pizza to go.

For Papa Murphy’s, the largest take-and-bake pizza franchise in the U.S. with more than 1,300 locations, take-and-bake is a way of life. Our customers know that they won’t get a fresher experience than Papa Murphy’s, which is why they constantly rate us No. 1 in consumer surveys. Since our inception in 1981, Papa Murphy’s has earned millions of loyal customers by allowing them to customize their made-to-order pizza with fresh, high-quality ingredients, which they then take home and bake. Ultimately, this allows our customers to get the exact pizza they want exactly when they want it.

“The Papa Murphy’s brand is steeped in love and has cultivated a deep culture of making delicious, high-quality pizza and other products,” says Kim McBee, Senior Vice President of Customer Experience and Brand Marketing at Papa Murphy’s. “This is a great time to become a Papa Murphy’s franchise owner because our pizza speaks for itself – you cannot hide the quality of the product when you serve it raw. Our customers know this, which is why we are constantly voted No. 1 as their favorite pizza.”

The Popularity of Pizza Makes it a Great Time to Open a Take-and-Bake Pizza Franchise

With more than 76,000 pizzerias in the nation, there is still plenty of opportunity to capture your slice of the ever-growing pie. According to Pizza.com:

  • Pizza is America’s Favorite Comfort Food – Americans eat approximately 100 acres of pizza a day, or about 350 slices each second, according to pizza.com, an online resource for the pizzeria industry.
  • More than 92% of People Eat Pizza Regularly – This is why the top five pizza sales days are Halloween, the night before Thanksgiving, New Year’s Eve, New Year’s Day and Super Bowl Sunday, according to Pizza.com.

As a Papa Murphy’s take-and-bake pizza franchise owner, entrepreneurs can capitalize on the never-ending demand for pizza. Even better, whether you’re a first-time entrepreneur or an experienced multi-unit owner, our business model is easy to run and simple to scale. Because we do not bake our delicious pizza in-store, our small restaurant footprints do not require any ovens, freezers or dine-in space, which allows for a lower cost of entry in comparison to the bigger players in the booming QSR pizza industry. Additionally, our franchise owners are able to keep labor costs down by hiring a limited number of employees because we have one primary daypart: dinner.

Furthermore, our low investment costs allow Papa Murphy’s franchise owners to focus on creating the perfect pizza for our beloved customers. At our bake-at-home pizza franchise, we pride ourselves on only using high-quality ingredients including shredding whole-milk mozzarella, scratch-made dough, butcher quality meat and fresh chopped veggies. This is why we have grown into the nation’s fifth-largest pizza franchise – by delivering high-quality food mixed with excellent customer service and very affordable prices.

“As a Papa Murphy’s franchise owner, you will never be alone in business,” McBee says. “With more than 1,300 locations across the country and Canada, we offer a comprehensive training and ongoing support program to ensure your business thrives over the long-term. With nearly 40 years in business, there’s still plenty of room for us to grow and we’re just getting started. Papa Murphy’s future is bright in terms of the tremendous opportunity before us. All we’re missing is you!”

Bring a Papa Murphy’s Franchise to Your Community

A Papa Murphy’s franchise is a low-cost investment opportunity offering high growth potential. Join this dynamic brand as we expand our footprint across the United States. Initial investment costs range from $286,919 to $524,205, depending on numerous factors, including geographic areas, condition of the premises and construction costs. We have grown to more than 1,300 locations in the United States, Canada and UAE thanks to a business model built for entrepreneurs who are passionate about making a difference in their community, bringing families together, and most of all – pizza.

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