The Papa Murphy’s Take-and-Bake Story
How a humble take-and-bake pizza shop became the 5th largest pizza franchise in the world
From the moment Papa Aldo’s and Murphy’s Pizza merged in 1995 to form Papa Murphy’s, the brand was different on purpose. Although the majority of brands in the $46 billion pizza industry have the same business model, Papa Murphy’s take-and-bake pizza franchise skyrocketed, growing to more than 1,300 locations across the United States, Canada and UAE. How did we do it? Our loyal customers quickly understood that our bake-at-home pizza concept provided them with a tasty, healthier alternative than frozen store-bought pizza and freed them from the processed, additive-laden ingredients used by well-known names in the fast-food pizza category.
Moreover, although Papa Murphy’s takes pride in serving high-quality food, we know our delicious pizzas are even better when shared with the people you love most. Our iconic brand has earned a loyal following of millions of fans, who consistently rate us No. 1 in consumer surveys. By allowing them to savor both our fresh, made-to-order pizza as well as the time they spend together at home with their family — however, they define family — we give our customers an experience that truly tastes better together.
“It is a benefit to take our pizza home and bake it at your convenience,” says Kim McBee, Senior Vice President of Customer Experience and Brand Marketing at Papa Murphy’s. “Our pizzas are made-to-order using made-from-scratch dough, high-quality chopped vegetables, butcher quality meats, and freshly grated mozzarella cheese — all made fresh in-house daily. Additionally, everyone has an emotional connection to food and we are all about capturing those moments. Whether it’s a big game day, family gathering, or a dinner party with your closest friends, our customers can feel good about serving a healthy, flavorful meal no matter what the moment is. There’s something for everyone at Papa Murphy’s.”
The future of Papa Murphy’s is brighter than ever before
After nearly 40 years in business, Papa Murphy’s is ready to expand our cult-like following on the national scene with smart and effective growth through franchise development.
The innovative strategies that Papa Murphy’s executive team — including our parent company, MTY Food Group — have established to simplify the business model has created opportunities for entrepreneurs to realize their dreams of owning a take and bake pizza franchise in their communities.
Although we have more than 1,300 locations, we have room to expand our footprint even further. All we’re missing is you! Whether you’re a first-time entrepreneur, a multi-unit operator looking to diversify your portfolio or a fanatical fan of our pizza, our take-and-bake pizza franchise is the right opportunity to invest in.
“Papa Murphy’s is different on purpose,” McBee says. “Our delicious pizza tastes so much better hot and fresh out of your oven — not cold out of a box. Additionally, when you come to us, it’s not just about pizza. Our add-on items, including our cookie dough, cheese bread, s’mores bars and salads, are made fresh daily as well. People are busy and our No. 1 priority is providing them with a high-quality meal that takes a little bit of time to bake in their oven whenever they want it.”
Ready to open a Papa Murphy’s franchise?
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