Valentine’s Day Brings Boost To Papa Murphy’s Franchisees

Valentine’s Day is a Busy Holiday for Most Papa Murphy’s Franchise Owners

Owning a Papa Murphy’s pizza franchise is fun, even more so on holidays such as Halloween and Valentine’s Day. For years, this leading take-and-bake pizza franchise has made February sales soar with the HeartBaker pizza. The HeartBaker pizza is a heart-shaped pizza made to fill the hearts and stomachs of Valentine’s Day fans, and this year is no different.

The crowd-favorite pizza, made in cheese or pepperoni, is available at participating locations through Feb. 14, drives revenue and gives the business a fun way to interact with the community, says Shemar Pucel, Senior Director of Franchise Sales.

“Papa Murphy’s is already a popular destination, and this promotion ramps that up even more,” Pucel says. “Families love this pizza as part of their Valentine’s Day tradition, and it also gets a lot of traction from people who want to have an in-home date night vs. going out to a costly restaurant to enjoy each other’s company.”

Proud to Have a Heart

Franchise owners around the country report that Valentine’s Day is one of their busiest days, which showcases the specialty pizza’s value. But that’s just one way Papa Murphy’s works to ensure high consumer engagement and repeat business.

For example, take a look at Papa Murphy’s MySLICE program, an avenue to higher sales and revenues. Through this smartphone app, a customer gets an alert that they have an expiring offer, or a reward to use, so they make Papa Murphy’s their destination in order to take advantage of the offer.

“Loyalty programs and special offerings like the HeartBaker are proven revenue drivers,” says Pucel. “Consumers already love Papa Murphy’s for freshness and convenience. With these offerings, they also see the brand as friendly, engaging, and offering value. That means they’ll come in more, helping that franchise owner build loyalty and boost revenue.”

Lean More about Owning a Papa Murphy’s Franchise

Papa Murphy’s take and bake pizza franchises are a low-cost investment opportunity, offering high growth potential. Join this dynamic brand as we expand our footprint across the United States. Initial investment costs range from $308,469 to $557,879, depending on numerous factors, including geographic areas, condition of the premises, and construction costs. We have grown to more than 1,200 locations thanks to a business model built for entrepreneurs passionate about quality, service, integrity, and most of all — pizza.

To learn more, start with our research pages here. If you’re ready to become a Papa Murphy’s franchise owner and start taking advantage of our holiday products or loyalty programs to build your business, start a conversation with us by filling out our form here. We look forward to hearing more about your dreams of business ownership and if they can be met by investing in a Papa Murphy’s franchise!