Papa Murphy’s Ranked America’s Favorite Pizza Brand
Ranking as America’s Favorite Pizza Brand
Entrepreneurs looking to invest in a proven brand in the popular pizza industry should take note – Papa Murphy’s has been ranked as America’s favorite pizza brand in a recent survey by Nation’s Restaurant News.
The survey asked consumers to name their favorite Quick Service Restaurant (QSR) brands across a variety of categories like burgers, chicken, and pizza. In the pizza category, Papa Murphy’s claimed the #1 spot as America’s most beloved pizza chain.
This recognition is a testament to the quality of Papa Murphy’s pizza, which is made fresh daily with high-quality ingredients like fresh-diced vegetables and 100% whole milk mozzarella cheese. But it’s also a reflection of Papa Murphy’s innovative take-n-bake model, that allows customers to conveniently bake the pizza at home for a hot, fresh pizza experience.
So why should this #1 ranking matter to potential franchisees? Here are three compelling reasons why being named America’s favorite gives Papa Murphy’s a distinct advantage:
1. Powerful Brand Equity
Being recognized as the best pizza chain in the minds of consumers is invaluable brand equity that can’t be bought. It gives Papa Murphy’s a significant competitive edge and reassures potential customers that they’re getting a superior product from a trusted brand.
This brand power translates into a lower cost of marketing for franchisees and pricing power over inferior competitors. Customers are willing to pay more for the best pizza from their favorite brand.
2. Loyal Customer Base
Claiming the #1 spot doesn’t happen by chance – it requires cultivating a passionate and loyal customer base over many years of consistently delivering a superior product and experience.
These diehard Papa Murphy’s fans provide a solid foundation of repeat business for franchisees and actively promote the brand through word-of-mouth recommendations to friends and family. This lowers franchisees’ customer acquisition costs compared to lesser-known chains.
3. Credibility With Site Developers
When franchisees negotiate new locations with shopping center developers and landlords, being part of America’s favorite pizza brand holds significant clout. Developers want to fill their tenant spaces with proven concepts that will draw reliable foot traffic.
The Papa Murphy’s name alone opens doors that lesser brands can’t access. This gives franchisees an advantage in landing premiere real estate in high-traffic areas for their stores.
Open a Favorite Pizza Brand with Papa Murphy’s Today
For entrepreneurs searching for the right franchise investment in the resilient pizza industry, Papa Murphy’s status as America’s #1 pizza brand is just one more reason to feel confident joining this iconic brand.
Learn more about the Papa Murphy’s business model, the cost to franchise, and how we support franchise owners by visiting our research pages here. If you’re ready to start a conversation about investing in America’s favorite pizza brand, fill out our form here. We’ll be in touch with a complimentary copy of our Franchise Information Report, containing more details about the Papa Murphy’s franchise opportunity, as well as answer any questions you may have. We look forward to hearing from you!