How A Papa Murphy’s Restaurant Franchise Keeps Things Fresh
A great pizza menu has to do two things at once: deliver the favorites guests already love and give them something new to try. Papa Murphy’s does both. Alongside the scratch-made dough, fresh-chopped vegetables, and whole-milk mozzarella prepared in-store every day, the brand keeps its menu moving with limited-time offers, seasonal pizzas, and new products.
For anyone considering a restaurant franchise, that balance matters: it keeps loyal guests coming back and draws new ones through the door. And as the largest Take ’N’ Bake pizza franchise, with nearly1,000 locations, Papa Murphy’s has the scale and experience to keep that innovation coming.
Why Menu Innovation Matters for a Restaurant Franchise
Guests notice when a menu stays interesting. According to Technomic research shared at the 2025 National Restaurant Association Show, 55% of consumers say limited-time offers are important when deciding where to eat, and 68% say new, exciting products are a deciding factor.
In other words, innovation isn’t just fun. It drives traffic.
The Core Favorites Guests Count On
Every great menu needs a strong foundation, and Papa Murphy’s has one. Guests can build their own pizza with butcher-quality meats and fresh-chopped vegetables on scratch-made dough, or pick from signature favorites. The Papa’s Picks lineup offers everyday value on classics like Double Shredded Pepperoni and 4-Cheese, and add-ons like cheese bread, salads, and chocolate chip cookie dough round out the meal.
These core items build trust, and guests come back for them.
Limited-Time Offers That Keep Guests Curious
Layered on top of the core menu is a rotating lineup of limited-time offers. In 2026 alone, Papa Murphy’s has:
- Brought back the fan-favorite Triple Pepp Pizza, featuring three kinds of pepperoni, for game-day season
- Launched a thick-crust Detroit-Style Pizza with crispy edges and cheesy corners
- Added the Meaty Italian Pizza, loaded with salami, sausage, and mini cup pepperoni, to the Papa’s Picks lineup
- Introduced the Grandma’s Pizza, a rectangular, pan-style pizza billed as its biggest pizza yet
Each LTO creates a sense of urgency. When guests know a pizza won’t be around forever, they make a point to try it, often bringing friends and family along. These launches also keep the menu modern, bringing trending styles like Detroit-style and pan-style pizza to the take ‘n’ bake format so guests can enjoy them fresh from their own oven.
Seasonal Items That Mark the Moment
Seasonal offerings tie the menu to what’s happening in guests’ lives. This fall, the Jack-O-Lantern Pizza, shaped like a pumpkin with a pepperoni face, brings a fun Halloween tradition to the family dinner table. Other favorites return at just the right time, like the Taco Grande Pizza, which came back in time for Cinco de Mayo.
These moments make Papa Murphy’s part of how families celebrate, not just what they eat.
New Products That Expand the Menu
Some innovations become permanent additions. Papa Murphy’s has expanded its lineup with options like its XL New York-style pizzas, and brought back Chunky Italian Sausage as a permanent topping. Its salad refresh also added a Create Your Own Salad, giving guests more variety and control over their meal.
What It Means for Franchise Owners
For Papa Murphy’s franchise owners, the best part is that they don’t have to create this innovation themselves. The brand’s marketing team handles product innovation and promotions, along with national campaigns across TV, radio, digital, and social media. Owners can focus on running their store and connecting with guests while the brand keeps the menu exciting.
And because every pizza is baked at home, Papa Murphy’s stores don’t need ovens or dining rooms. That keeps the model streamlined, even as the menu evolves.
Bring Fresh Ideas to Your Community
With fan-favorite classics, rotating LTOs, seasonal pizzas, and new product launches, the Papa Murphy’s restaurant franchise gives guests plenty of reasons to return. Ready to learn more? Fill out the form to start a conversation with the Papa Murphy’s franchise team.