Unique Food Franchise Opportunities With Papa Murphy’s
Exploring Unique Food Franchise Opportunities with Papa Murphy’s
In an increasingly crowded and competitive food service industry, finding a unique food franchise opportunity can be a challenge. However, Papa Murphy’s stands out from the crowd, offering franchisees a truly distinctive business model that sets us apart from traditional pizza chains.
What makes Papa Murphy’s unique? It all comes down to our innovative Take ‘N’ Bake concept. Rather than serving ready-to-eat pizza, Papa Murphy’s prepares fresh, made-to-order pizzas that customers then take home and bake themselves.
Flexibility for Customers
By allowing customers to bake the pizza at home, Papa Murphy’s gives them more control and flexibility over the final product. Customers can bake the pizza when it’s most convenient for them, and they have the option to customize the cooking time and temperature to their liking.
“It is a benefit to take our pizza home and bake it at your convenience,” says Shauna Walker, Sr VP of Franchise Performance at Papa Murphy’s. “Our pizzas are made-to-order using made-from-scratch dough, high-quality chopped vegetables, butcher quality meats, and freshly grated mozzarella cheese — all made fresh in-store daily. Additionally, everyone has an emotional connection to food and we are all about capturing those moments. Whether it’s a big game day, family gathering, or a dinner party with your closest friends, our guests can feel good about serving a healthy, flavorful meal no matter what the moment is. There’s something for everyone at Papa Murphy’s.”
Everyday Value
Papa Murphy’s recently launched a new “Everyday Value Menu” limited-time offer, which provides customers with a high-quality pizza at an affordable price point. This type of everyday value proposition can be a major draw for budget-conscious consumers.
“We wanted to create a line of pizzas that we could sell at a nice value price, without compromising on the quality that Papa Murphy’s is known for,” said Senior Director of Culinary Carron Harris. “Our dough is made fresh in-store daily, our mozzarella is 100% whole milk, and our sauce is crafted specifically for us. None of that changes with the Everyday Value menu. We’ve selected toppings like shredded pepperoni and crumbled sausage because they offer great coverage and flavor in every bite, without sacrificing the integrity of our product.”
Flexible Store Designs
Papa Murphy’s has also embraced flexibility when it comes to their store layouts and formats. A new store opening in Sioux Falls has introduced an innovative “pickup window” that is optimized for quick, convenient service. This adaptability allows franchisees to choose a store model that best fits their local market.
“All our guests who order ahead online or through the app can just roll through the quick pickup window, grab their pizza, and they’re on their way,” said Brian Nordby, Vice President of Operations. “We have a lot of very busy guests, and it’s just one less point of friction and a time-saver.”
Own a Unique Food Franchise with Papa Murphy’s
These unique aspects of the Papa Murphy’s business model have helped the brand stand out in the crowded food franchise scene. Our continued innovation demonstrates a commitment to providing franchisees with cutting-edge tools to attract and retain customers.
For aspiring food franchisees searching for a distinctive opportunity, Papa Murphy’s is certainly worth a closer look. With a flexible, low-cost business model and focus on customer convenience, Papa Murphy’s offers a refreshing alternative to traditional pizza chains. If you’re ready to explore a one-of-a-kind food franchise, be sure to include Papa Murphy’s on your list.
Visit our research pages here to learn more, or to get a conversation started with our team, fill out our inquiry form here. We look forward to hearing from you!