Papa Murphy’s Offers a Personal Touch
In an increasingly digital world, pizza customers love a personal touch
Technology is great, and the way tech like smartphones has improved our daily lives can’t be overstated. Still, who doesn’t like the personal touch of a real person when it comes to something as personal as, well, food? Consumers sure do, according to a recent survey from PMQ.
Consumers told PMQ, which is focused on news and trends in the pizza industry, that even though they like third-party mobile apps, they are not using them for pizza restaurants as much as for other types of dining. It breaks down like this: Only 29% of consumers surveyed said they had engaged with a restaurant through a third-party delivery app, while 31% said they ordered directly from the eatery, according to PMQ.
Personal touch matters in the service industry
That desire to engage with a real person is a big reason why Papa Murphy’s take-and-bake franchise owners do so well in a competitive market space. Unlike pizza-delivery chains, Papa Murphy’s allows consumers to visit the store, customize their pizza and other menu items, and then take it home to prepare. It’s an extremely personal approach to pizza, and one that is allowing the brand to increase its footprint in communities across the country.
That dedication to customer service shines through in the menu items at Papa Murphy’s, and in how franchise owners and employees treat guests. There is an unwavering commitment to superior customer service, and it results in loyalty, more frequent visits – and higher revenue.
How important is customer service? A recent HubSpot article called out some very telling statistics: 90% of Americans say they use customer service as a deciding factor in doing business with a company, 58% of American consumers will switch companies because of poor customer service, and 89% of consumers are more likely to make another purchase after a positive customer service experience.
Why customers prefer Papa Murphy’s
For more than 25 years, Papa Murphy’s has relied on the personal touch to become the pizza brand with a difference. Customers visit a location and engage with friendly staff, customizing their pizza any way they wish. Then, once home, they bake the freshly made pie and enjoy it on their schedule. That compares very favorably with ordering from a competitor brand, and then waiting on a delivery and hoping that the pizza is still hot in a cardboard box.
What’s more, Papa Murphy’s bake-at-home pizza concept offers consumers a tasty, healthier alternative than frozen store-bought pizza, and frees them from the processed, additive-laden ingredients used by well-known names in the fast-food pizza category.
Industry-leading training and support make all the difference
Papa Murphy’s promotes the personal touch model in-house. Our corporate team sees every franchise owner as their customer, someone to be engaged with and fully supported. Here’s just a sample of what that entails:
New Owner Training Program: Four to five weeks of operations training and one week of Foundations Class training. Training includes everything from customer service, to how to prep the product, learning how to work the POS system, hiring and managing employees, learning how to effectively market your store, and more. By the end of this training course, you will be prepared with the skills you need to open your restaurant with confidence.
New Owner/Store Support – Our operations team is committed to helping franchise owners get started. We will dedicate in-person resources as needed for new store openings, ownership transfers, or other special events.
Field Operations Support – Each store is assigned a district business leader designated as your first point of contact. Your district business leader will help you thrive in business by conducting store visits and meetings, including an annual business review, dedicated to helping you be successful.
Real-time Information – As a Papa Murphy’s franchise owner, you’ll have access to an intranet with valuable information and tools, as well as a weekly operations blast to help you prepare for upcoming events. Additionally, our Pulse Realtime application provides you with real-time data on store performance.
Invest in a Papa Murphy’s franchise today!
Although we have more than 1,200 locations, we have room to expand our footprint even further. All we’re missing is you! Whether you’re a first-time entrepreneur, a multi-unit operator looking to diversify your portfolio, or a fanatical fan of our pizza, our take-and-bake pizza franchise is the right opportunity to invest in.
Papa Murphy’s take and bake pizza franchises is a low-cost investment opportunity, offering high growth potential. Join this dynamic brand as we expand our footprint across the United States. Initial investment costs range from $308,469 – $557,879, depending on numerous factors, including geographic areas, condition of the premises, and construction costs. We have grown to more than 1,200 locations thanks to a business model built for entrepreneurs who are passionate about quality, service, integrity, and most of all — pizza.
For in-depth details about Papa Murphy’s franchise opportunity, learn more by visiting our research pages here. If you’re ready to start a conversation with our franchise team, fill out our form here. We’ll be in touch with a complimentary copy of our Franchise Information Report.