Papa Murphy’s Dominates the Take And Bake Pizza Industry
What is the Take-and-Bake Pizza Industry?
Want to find something that can bring all people together? Pizza. Everyone loves it, which is why the $46 billion pizza industry continues to grow and expand. From a business perspective, though, that also means a lot of competition. For entrepreneurs who want to stand out and build a thriving business, a Papa Murphy’s take-and-bake pizza franchise is the answer.
Papa Murphy’s is the expert in the take-and-bake pizza segment, with more than 1,200 locations in the United States, Canada and UAE. It is the 5th largest pizza franchise in the nation, thanks to a model that focuses on fresh, not frozen ingredients and “made while you watch” interaction with a friendly staff. It’s a pizza experience unlike any other, and customers who want something beyond the “select toppings, wait for box at door” experience are rewarding Papa Murphy’s with strong growth in communities across the United States.
So, just how big is this opportunity? Pizza is America’s favorite comfort food, and one study reports that 83% of Americans eat pizza once a month. The majority of brands in the pizza industry have the same business model — not Papa Murphy’s. We prepare all our ingredients fresh, in-house daily. We have a robust menu line or offer customizable pizzas with convenient ordering, either in the store or through our innovative, online app-ordering system. That’s why, in a country with about 77,000 pizza restaurants, Papa Murphy’s stands out, and stands tall, on the pizza landscape.
Papa Murphy’s Leads the Take-and-Bake Pizza Industry
That’s because Papa Murphy’s didn’t join the take-and-bake pizza model — we pioneered it, and now dominate it. Our guests know that they won’t get a fresher experience than Papa Murphy’s, which is why they constantly rate us No. 1 in consumer surveys. Since our founding concept inception in 1981, Papa Murphy’s has earned millions of loyal guests by allowing them to customize their made-to-order pizza with fresh, high-quality ingredients, which they then take home and bake. Ultimately, this allows our guests to enjoy the exact pizza they want exactly when they want it.
“The Papa Murphy’s brand is steeped in love and has cultivated a deep culture of making delicious, high-quality pizza and other products,” says Kim McBee, Senior Vice President of Guest Experience and Brand. “This is a great time to become a Papa Murphy’s franchise owner, because our pizza speaks for itself – you cannot hide the quality of the product when you serve it raw. Our guests know this, which is why we are constantly voted No. 1 as their favorite pizza.”
Papa Murphy’s also knows that consumers want their quick-service experience to be…well, quick. That’s why our new store model has a design that allows guests who have ordered ahead through our online app to pick up their prepared pizzas quickly and easily, while not interrupting the experience of those guests who are customizing their order onsite.
Why Join the Papa Murphy’s Family?
The U.S. pizza market has grown into a $46 billion industry and is estimated to grow 10% in the next five years. Whether you are a first-time entrepreneur, a fanatical fan of our tasty pizza, or a multi-unit operator looking to diversify your business, Papa Murphy’s is a wise investment for you. As the largest take-and-bake pizza chain in America, we have plenty of room for growth as the demand for pizza, especially take-and-bake pizza, continues to skyrocket.
Papa Murphy’s cares about a great customer experience. Because we think of franchise owners as our customers, that means an unmatched experience from the discovery process and contract signing all the way through onboarding, training, store opening and well beyond. Owners offer constant insights and input from the field and engage with our test kitchens to see what new ideas are in the works.
Unmatched Franchise Support
From the moment you sign your Papa Murphy’s franchise agreement, you will never be alone in business. Many of our franchise owners are loyal guests who fell in love with our pizza, while we have also helped many first-time entrepreneurs bring their dreams of business ownership to fruition. No matter what your background is, all Papa Murphy’s franchise owners share common traits: a desire to build relationships within their stores and community, as well as a passion for pizza and staying engaged in the day-to-day operations of their business.
Once a franchise owner has joined our team, they will undergo our New Owner Training Program, which will help them on their path to grow as a franchise owner.
This comprehensive program starts with four to five weeks of operations training, and finally, one week of foundation class. This includes everything from customer service, to how to prep the product, to learning how to work the POS system, to hiring and management of employees, to learning how to effectively market your store and more.
“Before I was a franchise owner, I actually started out as a guest for many years, and then I became an employee of Papa Murphy’s International,” says Micki Waters, co-owner of eight Papa Murphy’s franchise restaurants in Eugene, Oregon. “Every time I meet someone who knows I operate Papa Murphy’s I’m always told about how much they love our pizza. So, when you’re a part of a brand that people love and you love the brand, you just can’t help but want to be a part of it and continue being a part of it.”
Learn more about Franchising with Papa Murphy’s
Papa Murphy’s take and bake pizza franchises is a low-cost investment opportunity, offering high growth potential. Join this dynamic brand as we expand our footprint across the United States. Initial investment costs range from $308,469 to $557,879, depending on numerous factors, including geographic areas, condition of the premises, and construction costs.