Papa Murphy’s Welcomes Changing Trends Of The Pizza Industry
Welcoming Innovation within the Pizza Industry
As we step into a new year, the pizza industry continues to develop rapidly, reflecting broader changes in consumer behavior and technological advancements. Papa Murphy’s, a leader in the Take ‘N’ Bake pizza segment, is at the forefront of embracing these industry shifts, offering a unique business model that caters to the growing demand for quality, convenience, and customization. This makes the present moment an opportune time to consider opening a Papa Murphy’s franchise.
Changing with the Times
The pizza industry is witnessing profound shifts driven by changing consumer preferences, technological advancements, and a heightened focus on health and convenience. These trends are reshaping how pizza is prepared, ordered, and enjoyed, setting a new standard for quality and service in the food industry. Amidst these changes, Papa Murphy’s Take ‘N’ Bake pizza franchise stands out as a pioneering force, with a business model that perfectly aligns with current consumer demands. By emphasizing fresh ingredients, customizable menus, and efficient service models that capitalize on takeout and delivery innovations, Papa Murphy’s is not just keeping pace with industry trends—we’re leading them.
Here are some of the industry trends we see on the horizon, and how Papa Murphy’s is prepared to welcome them:
Thriving Takeout and Third-Party Delivery Services
The surge in takeout and delivery services has reshaped the food service scene, a trend that’s expected to continue flourishing. Papa Murphy’s has strategically positioned itself to capitalize on this shift by focusing on an efficient takeout model that integrates seamlessly with third-party delivery platforms. As families increasingly seek convenience without compromising on meal quality, Papa Murphy’s provides an ideal solution with our ready-to-bake pizzas, which ensure that customers enjoy a hot, fresh meal straight from their ovens.
Focus on Quality and Customer Preferences
Quality has become a deciding factor for consumers when choosing where to dine. Papa Murphy’s meets this demand by offering high-quality, fresh ingredients that customers can see, including our fresh mozzarella cheese, grated in-store every day. Each pizza is prepared to order, allowing for personal touches that pizza lovers appreciate. This commitment to quality not only meets consumer expectations, but also sets Papa Murphy’s apart in a competitive market.
“What makes us unique as a business model is a fabulous product,” says Jaime Wilson, Senior Director of Operation’s Services with Papa Murphy’s. “We make our dough fresh in stores every day. We chop and dice vegetables, we shred our cheese. Everything really is in store. That sometimes can pose a common challenge, because it is time-consuming. However, when you hire the right people, train them right, and hold them accountable for efficiency and productivity, then you overcome that challenge.”
Additionally, dietary preferences and restrictions are more prominent than ever. Papa Murphy’s addresses this by offering a variety of options, including gluten-free crusts and vegan cheese, ensuring that everyone can enjoy their products without compromise.
The Rise of Customization
Customization is a pivotal trend reshaping the pizza industry, as today’s consumers increasingly seek to personalize their meals to match their specific taste preferences. Papa Murphy’s skillfully caters to this desire by offering an extensive selection of fresh toppings, savory sauces, and a variety of crust options, allowing customers the freedom to craft their ideal pizza. To further align with current trends and engage customers, Papa Murphy’s regularly introduces limited-time offers that inject novelty and excitement into their menu. For instance, the introduction of the Cheesy Stuffed Crust Pizza responds directly to customer cravings for innovative and indulgent options, proving that Papa Murphy’s is adept at keeping pace with culinary trends while enhancing the customer experience. These timely additions ensure that Papa Murphy’s remains a dynamic and appealing choice for those who value both customization and culinary innovation.
“We’re always looking for ways to innovate, and stuffed crust was a must-have for our menu, but we wanted to ensure it truly delivered on our brand promise of quality and freshness,” Tracey Ayres, VP of Brand and Innovation, said in the press release. “Papa Murphy’s provides the advantage of allowing guests to bake their pizza at home, so our Cheesy Stuffed Crust comes out of the oven hot and melty every time. It’s a game-changer in taste and experience that you just don’t get with delivery or carry-out pizza.”
A Future-Proof Business
Looking ahead, the pizza industry shows no signs of slowing down. With advancements in online ordering technologies and an increasing emphasis on quality and convenience, Papa Murphy’s is well-prepared to meet these future demands. Our adaptability and customer-focused approach have established it as a resilient and thriving player in the pizza industry.
Learn More about Owning a Franchise with Papa Murphy’s
The pizza industry this year presents a setting ripe with opportunities for growth and innovation. By investing in Papa Murphy’s, franchisees can leverage a proven business model that taps into current consumer trends while also anticipating future shifts. Whether it’s through high-quality ingredients, customizable options, or streamlined takeout services, Papa Murphy’s is poised to continue our growth in the pizza market, making it an ideal franchise choice for those looking to enter a lucrative and ever-evolving industry.
Learn more about the franchising opportunity available with Papa Murphy’s by visiting our research pages here. If you’re ready to start a conversation with our franchise team about becoming a franchise owner with Papa Murphy’s, fill out our form here. We look forward to learning more about you and if the Papa Murphy’s franchise opportunity is right for you!