How Papa Murphy’s Delivery Extends Profit-Potential
Why Extend Profit-Potential through Delivery?
Papa Murphy’s has mastered the take-and-bake pizza model, with franchises all across America. And while the in-store visit remains an essential component of the franchise business model, Papa Murphy’s delivery is also a valued part of many franchises’ bottom line.
That’s because providing delivery makes getting a delicious, handmade Papa Murphy’s pizza even easier for busy consumers. By utilizing the many well-known, third-party delivery apps out there, franchise owners are finding just as much popularity taking Papa Murphy’s to their customers as they are having those same people onsite for a pick-up.
How to Extend Profit-Potential with Delivery
Delivery adds value because it’s another way to engage with consumers, something Papa Murphy’s excels at as a brand. Papa Murphy’s programs like MySLICE loyalty rewards have proven to enhance engagement and visit frequency, for instance. That’s because a customer who might be coming in once a week gets an alert that they have an expiring offer, or a reward to use, and they swing by for a second order.
The MySLICE program is just one reason why the Papa Murphy’s pizza franchise concept is an industry leader. From a new, colorful store footprint designed to improve traffic flow to the simplicity of the business model, it’s perfect for anyone looking to launch their own business. Now consider what delivery could do to the equation.
The potential to profit from delivery is extended with the capability of third-party delivery apps. Third-party apps such as DoorDash, GrubHub, Uber Eats and InstaCart are huge in the market. Integrating with third-party delivery apps, which often can be done via your POS system, means consumers can easily interact with a franchise location in the background, adding to traffic without crowding the physical location.
Papa Murphy’s Helps you get Digital
Papa Murphy’s knows pizza, knows how to run a business, and knows the digital world and how to maximize impact there. Franchise owners benefit from a proven business model, exceptional training, and a nearly 40-year track record of helping entrepreneurs thrive, including a heavy emphasis on online marketing, sales, and support.
Papa Murphy’s provides all the resources, training, and ongoing coaching even the most inexperienced new business owner needs to grow the business over the long term. This comprehensive program begins with three days of a compatibility check, followed by four to five weeks of operations training, and finally, one week of foundation class training, which is completed virtually online with various support teams interacting live with our new owners.
When it’s over, new Papa Murphy’s owners master everything about the business model, from how to prepare everything on the menu to managing inventory and using the custom-designed POS system. That’s followed with site selection, buildout, grand opening and ongoing support during those crucial first weeks and months of operation.
That means everything from local and regional marketing campaign support for franchise owners to operating the beloved MySLICE loyalty program, and much more. It’s a proven system to build strong, positive brand awareness that helps new Papa Murphy’s franchise owners start strong, and existing ones continue to build market share and revenues.
Franchise with Papa Murphy’s Today!
Papa Murphy’s take and bake pizza franchises is a low-cost investment opportunity, offering high growth potential. Initial investment costs range from $323,757 to $578,163, depending on numerous factors, including geographic areas, condition of the premises, and construction costs.
For more in-depth details about the Papa Murphy’s franchise opportunity, visit our research pages here. If you’re ready to start a conversation with our dedicated franchise team, fill out our form here. We’ll be in touch with a copy of our complimentary Franchise Information Report, containing more information about the Papa Murphy’s franchise opportunity. We look forward to hearing from you!