Add Papa Murphy’s Franchise To Your Franchise Portfolio
Why Expand Your Franchise Portfolio?
Many franchise owners like to add new licenses and locations within their “home” brand. That’s a good strategy for market penetration and additional revenue, to be sure, but it can also lead to negative outcomes if something unforeseen — such as a global pandemic — means a vast reduction in that particular brand’s viability.
The answer to that is a franchise portfolio consisting of several brands. A little variety goes a long way, allowing business owners to use the entire portfolio’s performance to expand strong brands, as well as shore up those that could be experiencing setbacks.
There are a few things to consider when building, or expanding, a portfolio. One proven strategy is to find a complementary brand. If you have a restaurant franchise, for instance, a nearby dessert business would allow more opportunities to grow wallet share from customers. On the other hand, if you are looking to grow outside your current franchise industry, investing in a new industry could broaden your future.
Why Add Papa Murphy’s to Your Franchise Portfolio
Whatever the case, it’s essential to create a franchise ecosystem with operational synergies, so that you’re not running back-office operations on very different systems. That’s why many experienced franchise portfolio owners are looking at the Papa Murphy’s franchise opportunity. This is a business that makes a great start-up operation for a new franchise owner, and also pairs well with multiple other food and non-food concepts.
Sure, the pizza market is competitive. That said, nobody’s doing what Papa Murphy’s has pioneered. This is a concept combining the ease and convenience of take-out or delivery with the ability to customize a pizza that can be baked, and shared, at home with the family — on the customer’s timetable. That’s why Papa Murphy’s owns the take-and-bake segment, and why it has grown to more than 1,200 franchise locations nationwide.
Affordable Franchise Opportunity
Add Papa Murphy’s to your franchise portfolio and immediately benefit from existing business or extensive guest service experience. You’ll also add to those skills with a world-class comprehensive training and support platform from MTY Food Group, a franchisor of more than 70 franchise brands.
Papa Murphy’s is one of the most cost-effective businesses to own in the booming $160 billion pizza industry. The initial investment for owning a Papa Murphy’s franchise ranges from $308,469 to $557,879. Additionally, since we offer a turnkey business model, new franchise owners can begin operations within months.
As a Papa Murphy’s take-and-bake pizza franchise owner, you start with a baked-in community presence and high consumer awareness. That’s because so much of the work has been done for you in terms of market presence. A prime example is a recent listing in Newsweek magazine’s 2022 list of America’s favorite restaurant chains.
That ranking was based on a survey of more than 4,000 customers and employees of restaurant chains across the United States. Papa Murphy’s got five stars, meaning that employees and consumers alike love the brand. That kind of advance publicity and brand awareness is huge for new and current Papa Murphy’s franchise owners alike as they seek to grow revenues.
Unmatched Franchise Support
No worries about being left on your own after the ribbon cutting. Every franchise owner benefits from training and support that helps them increase brand recognition and fuel sales growth for their business.
Take a look at what the marketing support alone includes:
- Digital Programs – You’ll benefit from social marketing campaigns that integrate with other platforms, such as email and text programs, to drive guest traffic
- Product Innovation – drive guest engagement and awareness with new and exciting product strategies and promotions that are researched and tested by an experienced corporate team
- Brand Strategy and Creative Production – Tap into ongoing marketing strategies and creative elements such as television, radio, digital and print content to boost brand awareness in your market
That means everything from local and regional marketing campaign support for franchise owners to a hugely popular loyalty program, and much more. It’s a proven system to build strong, positive brand awareness that makes Papa Murphy’s an ideal business to add to any franchise portfolio.
Learn More about Franchising with Papa Murphy’s
Papa Murphy’s take and bake pizza franchises is a low-cost investment opportunity, offering high growth potential. If you are looking to add to your franchise portfolio, Papa Murphy’s is a great pizza opportunity leading the take-and-bake industry.
For more in-depth details about the Papa Murphy’s franchise opportunity, visit our research pages here. To start a conversation with one of our dedicated franchise team members about adding a Papa Murphy’s franchise to your franchise portfolio, fill out our inquiry form here and we’ll be in touch!