The Franchise Advantage Of Papa Murphy’s Revamped Loyalty Program
Built-In Opportunities to Grow Your Business
Papa Murphy’s has spent decades perfecting a business model that emphasizes freshness and quality through our signature Take ‘N’ Bake pizza. This franchise advantage allows you to enter the restaurant industry with a leading pizza brand that already has a loyal following, no delivery staff or large ovens required. By joining a national brand with such high recognition and standout branding, you’re stepping into a system where the groundwork for building a customer base is already laid. Our model is built on simplicity and excellence, giving you a strong foundation from the moment you open your doors.
To further support your growth, we’ve revamped the Papa Murphy’s loyalty program to give guests more value and franchise owners more ways to increase their sales. This updated system is designed to attract new visitors and incentivize spending by offering rewards that encourage engagement and repeat visits. It provides a unique way to connect with your community and build lasting relationships without you having to lift a finger to manage the logistics. Combined with our industry-leading marketing assistance, you can focus on providing the great service and quality pizza that makes Papa Murphy’s a local favorite instead of worrying about how to find your next customer.
The Franchise Advantage Behind the MySLICE Rewards Program
The MySLICE Rewards program is a major part of the support you get when you join the Papa Murphy’s network. We’ve moved away from the old system that was based on a percentage of dollars spent to a much simpler, more consistent model. Now, every full-sized pizza a guest buys translates to 10 points. This predictable structure helps your customers feel the value of every order they place with you. By making the rewards more reliable, we’re helping you turn a first-time visitor into a regular who appreciates how easy it is to earn their favorite meals.
“It’s built around a single, clear rule,” Jason Focht, who serves as the Vice President of Digital Marketing for Papa Murphy’s, told CX Dive. “Every pizza earns points. It’s easy to understand, easy to message and easy to execute across all of our channels, including web, apps and in-store.”
This updated setup gives you a direct line to your local guests with rewards they actually want to use. Customers can choose to cash in early for $3 off at 25 points or save up for bigger wins. At 50 points, they can grab a free side like a fresh salad, cookie dough, or our famous 5-Cheese Bread. For those who stay loyal, 75 points earn them a free large pizza. Between these milestones, exclusive offers keep the momentum going, ensuring your business stays top-of-mind whenever the craving for a fresh pizza hits.
Start Your Food Franchising Journey with Papa Murphy’s
Our commitment to innovation ensures you’re always equipped to improve the guest experience and stay ahead of the curve in the pizza franchising and restaurant industries. By refining our digital tools, we give you more ways to build community relationships and drive sales. This focus on modern growth is just one part of the total franchise advantage you gain when joining our network. Beyond the technology, you’re backed by immense brand power and a support system built over decades. With our comprehensive training and ongoing guidance, you’ll have everything needed to turn your passion for great food into a staple the whole neighborhood can enjoy.
Ready to bring the Take ‘N’ Bake model to your community? Explore our research pages for an in-depth look at our business model, startup costs, available markets, and more. When you’re prepared to step into ownership, complete the inquiry form here, and we’ll be in touch to help you launch and grow your Papa Murphy’s franchise.